Production Logo

This is the logo of our team's production house called Standard Screening. The name Standard Screening originated from the colloquial meaning behind the word 'standard' in which means to be better than average and to be someone or to do something that 'sets the bar' for everyone else. Using this word and its meaning ties along our film trailer genre which is UK gangster crime as it is a term that some of our target audience and cast members would know and say on a daily basis. My main idea when constructing this logo was simplicity, this is because many successful brand logos are simple in which made them very effective as viewers were able to recognise and associate the logo to the brand.