How will we utilise social media in promoting our trailer?

Summary: The Role of Social Media in Film Marketing.

Before the use of social media, the word of mouth was very prominent and only method in aiding previews (trailers) and Advertisements.  
However with the rise of technology and Web 2.0, social media's such as Facebook, twitter and mobiles have made it accessible to social network and promote a film on social media for example this is what made it possible for the star wars: The force awakens trailer to get over 1 million Views in  23 minutes. The uprise of social media has given film marketers a new platform for them to promote their films to, not only their specific audience group but to different audiences who could possibly like the trailer or poster.
The fact that the internet is filled with defined groups and fandom that overlap, Social media has allowed the category and hashtags of a group to allow people such as Filmmakers to target a particular demographic with similar interests. 

So how will our group approach the marketing of our film?

The Marketing of our trailer will come from Word of mouth but also the using of Social media and it's power, for example, using Twitter and making a twitter page that is tailored to the genre and people (fandoms) that like the film. The use of Snapchat which majority of our target audience used very frequently, using this platform will give us a platform to not only share a video but personalise or tailor it to each individual, as well as that snapchat acts as a 'Word of mouth' as you're able to video yourself promoting something/someone.