Quote of the day

"Thats the perverse thing about publicity: we'd all prefer the audience going in knowing nothing at all. But in order to hook them, you have to tell them something" - Emma Donoghue

To me, this quote is a reflection of why movie trailers are made. In order for the audience to enjoy the movie, they are about to watch they would have to enjoy at least the trailer. The trailer is the way to engage the audience you want, as it is a short clip which doesn't have too much information but enough that you would be interested to see the full move. Ideally, you wouldn't want to show consumers the trailer at all because you want them to be excited to see the film regardless. However, that isn't how it works.