How will we utilise social media in promoting our trailer?

Summary: The Role of Social Media in Film Marketing.

Before the use of social media, the word of mouth was very prominent and only method in aiding previews (trailers) and Advertisements.  
However with the rise of technology and Web 2.0, social media's such as Facebook, twitter and mobiles have made it accessible to social network and promote a film on social media for example this is what made it possible for the star wars: The force awakens trailer to get over 1 million Views in  23 minutes. The uprise of social media has given film marketers a new platform for them to promote their films to, not only their specific audience group but to different audiences who could possibly like the trailer or poster.
The fact that the internet is filled with defined groups and fandom that overlap, Social media has allowed the category and hashtags of a group to allow people such as Filmmakers to target a particular demographic with similar interests. 

So how will our group approach the marketing of our film?

The Marketing of our trailer will come from Word of mouth but also the using of Social media and it's power, for example, using Twitter and making a twitter page that is tailored to the genre and people (fandoms) that like the film. The use of Snapchat which majority of our target audience used very frequently, using this platform will give us a platform to not only share a video but personalise or tailor it to each individual, as well as that snapchat acts as a 'Word of mouth' as you're able to video yourself promoting something/someone.

Quote of the day

"Thats the perverse thing about publicity: we'd all prefer the audience going in knowing nothing at all. But in order to hook them, you have to tell them something" - Emma Donoghue

To me, this quote is a reflection of why movie trailers are made. In order for the audience to enjoy the movie, they are about to watch they would have to enjoy at least the trailer. The trailer is the way to engage the audience you want, as it is a short clip which doesn't have too much information but enough that you would be interested to see the full move. Ideally, you wouldn't want to show consumers the trailer at all because you want them to be excited to see the film regardless. However, that isn't how it works.

Survey Analysis

Survey analysis from nicecinthia

Group Meeting

In today's meeting, we were thinking about what characteristics our target audience will have. In the image below we made a mindmap illustrating what we think the enjoy and like to do.

Genre Research: Mood Board

This mood board is a representation of what I feel like is the basic conventions of a gangster crime film. The different image was used to illustrate the different stereotypes but yet the factors which make this genre noticeable.

Genre Research: Institutional Context

IMDb Top Rated Crime Movies 

1. The Godfather (1972)

Rating: 9.2/10

2. The Godfather: Part II (1974)

Rating: 9.0/10

3. Pulp Fiction (1994)

Rating: 8.9/10

4. The Dark Knight (2008)

Rating: 9.0/10

5. Heat (1995)

Rating: 8.2/10

6. Kill Bill: Vol. 1 (2003)

Rating: 8.1/10

7. Kill Bill: Vol. 2 (2004)

Rating: 8.0/10

8. The Departed (2006)

Rating: 8.5/10

9. Leon (1994)

Rating: 8.6/10

10. The Shawshank Redemption (1994)

Rating: 9.3/10

Source:

Top Grossing Gangster Movies

1. The Godfather
Total Domestic Gross: $335.44 million 

2. The Untouchables
Total Domestic Gross: $144.47 million 

3. The Departed
Total Domestic Gross: $147.97 million 

4. American Gangster
Total Domestic Gross: $136.76 million 

5. Road to Perdition
Total Doesmetic Gross $125.89 million

6. Public Enemies
Total Domestic Gross: $98.65 million

7. Scarface (1983)
Total Domestic Gross $98.06 million

8. Gangs of New York (2002)
Total Domestic Gross: $93.72 million

9. Bugsy (1991)

Total Domestic Gross: $77.59 million

10. Goodfellas (1990)

Total Domestic Gross: $77.07 million

Source: http://www.cnbc.com/2011/07/25/Top-Grossing-Gangster-Movies.html?slide=5

Distribution Houses

https://collaborativemediablog.wordpress.com/2014/09/17/who-are-the-main-film-distributors-in-the-uk/


1. Lionsgate Films
This is an American production/distribution studio. It is the known as the largest and most successful film studio in North America. They work with a wide range of genres, including horror, romance, comedy, thrillers, etc. They have distributed and produced a lot of crime thrillers such as 'Snitch' , 'A Most Wanted Man', 'The Expendales' and many more.
The highest grossing film released by this distribution house was 'The Hunger Games: Catching Fire' in 2013 with the total domestic gross being $424,660,047. Despite the fact it isn't the same genre as the one my group decided on, it still illustrates the kind of success this group gets.

2. Revolver Entertainment
This is an distribution house based in the United States and the United Kingdom. Revolver works with a lot of independently produced movies which works in their favour because it gives the studio a sense of authenticity, This distribution house also works with a range of different genres however, the most movie releases were crime, drama, thrillers and horrors, They have released a lot of gangster dramas such as 'Adulthood', 'Original Gangster', '300 Miles' and 'Act of Grace'. All of which were popular in theatres.

Film Treatment

Film Promo

Treatment

Using what you have learnt about the process and conventions of film promotion create a treatment for your chosen genre.

Group members:   Simona, Saadia, Mark, and Cinthia       

Chosen genre:         Gangster Crime                                      

Title of film:     Inseparable                                                        

Outline of Ideas:

What is the basic plot synopsis?

Two twins spirito and (have not chosen the name for the other) have been separated at birth due to their teenage mother not being equipped to handle them at such a young age. Years have gone past now the two twin boys are both on different sides of London and have gone into rival gangs. Spirito is a gang leader who is anonymous yet very dangerous and wants to maintain power throughout the area. The other twin is a man with immense power and is still wants to gain power and has a Double life, works as a business man but is an undercover gang leader.

After a while, one twin tries to infiltrate the other this leads to a shootout between the two gangs. This would lead to the two men meeting each other face to face, as twins. They finally meet.

One runs away? Or they both recognise each other and finally decide to say something to each other?

What type of characters will be in the film?

At the moment, we have the two main characters:

Spirito

Ghost

Maintains power

Secretly in control

Wears all black

Undecided Name

Businessman

Undercover gang leader

Gains Power

Other characters: 

The young mother and father.

Consultation doctor.

Henchmen.

Groupies. 

Where will your trailer be set? (Details of interiors, exteriors, etc) 

This is a mood board of ideas where the trailer may be set. These are merely ideas of areas, as a group we are tightly focused areas such as Stratfrod, Canning Town, Plaistow and East Ham area.  

What conventions of the genre will be included in your trailer?

The conventions of the gangster crime genre which will be included will be: 

• The rise of two gangsters from so good background that have now gone into gangster related activities
• Guns 
• Drugs